Business management

SLIM inaugurates the Agri-Business Management and Entrepreneurial program

SLIM ‘Agri Saviya Marketing Asswedduma’, transforming the mindset of today’s farmers into tomorrow’s agroreneurs


The Sri Lanka Institute of Marketing (SLIM) recently inaugurated the first group of 40 students of the 1st Agribusiness Management and Entrepreneurship Program in Kandy at the Grand Kandyan Hotel.

The Certificate in Agri-Business and Entrepreneurship (CABE) program is a unique qualification available in Sri Lanka. The big colorful launch took place under the patronage of the Minister of State for Skills Development, Vocational Education, Research and Innovation, Dr Seetha Arambepola. Professor Gamini Hitinayake of the Faculty of Agriculture of the University of Peradeniya and Asanka De Mel, the founder of LOVI Ceylan, honored the occasion as guest of honor and guest of honor.

Agri Saviya’s entrepreneurship program will transform the farmers of today into the agripreneurs of tomorrow. A revolutionary step towards strengthening the Sri Lankan economy to build the agricultural mentalities of the 21st century.

Six collaborative partners from the Agripreneurs Forum, the Federation of Local Government Authorities of Sri Lanka (FSLGA), the Ceylon Chamber of Commerce, the Smallholder Agribusiness Partnerships Program and the Export Development Board, have joined forces with SLIM to form a force. elementary school in Sri Lanka to bridge the knowledge gap in the agricultural sector. Agri Saviya Marketing Asswedduma, a promising concept, was launched earlier this year. The granting of scholarships is his promise that materialized to launch the Entrepreneurship Management Program.

Five strategic partners – SLT-Mobitel, Keells, SDB Bank, Samaposha CBL and Sri Lanka Insurance Corporation have joined forces to strengthen its national deployment strategy through partnerships respectively in the sectors Mobile and Technology, Retail, Banking, CSR and Insurance. Each strategic partner distributed agro-tool kits to the inaugural group of 40 students. SLT-Mobitel provided free mobile connections, SLIC facilitated agri-insurance policies, SDB bank opened free bank accounts, and Keells and CBL Samaposha organized training camps for the first group of students.

The Elpitiya Plantations of Aitken Spence, Singer Sri Lanka, Hameedia, Snackings Ltd., Lovi and SLT-Mobitel were partners in the scholarship program by sponsoring 30 needy families to take the inaugural CABE program at the SLIM branch in Kandy .

Agriculture is often seen as the backbone of the local economy even today. Despite Sri Lanka’s rapid urbanization and shift to a service economy, the country remains largely rural and agriculture is still seen as an industry with enormous potential. In the lush tropical region of Sri Lanka, agriculture has deep roots and once made the breadbasket of the East famous. Therefore, reaffirming SLIM’s commitment to strengthen the national economy and revive local industries, the Institute introduced this latest professional qualification.

CABE is a three-month professional qualification taught in all three languages ​​and the course is delivered in a blended approach – on-site and online sessions depending on the nature of the module. On-site sessions will be organized in Uva and Central provinces, as needed. In addition, the course consists of 11 modules, which will be delivered in the form of interactive learning sessions and practical work.

Agriculture is linked and affected by many swirling forces of change (fluctuations in weather, scarce natural resources and volatile commodity markets and many more) than most other industries, but it is also the element vital to the economy. CABE offers the ideal learning experience for aspiring local entrepreneurs who have an insatiable appetite for innovation in the agriculture industry. The course covers the most important areas needed to pursue an agriculture-based business, including agribusiness management, entrepreneurship, farm marketing, farm finance, legal frameworks, people management as well as smart agriculture. . If you are an entrepreneur willing to take a leap of faith to build a thriving agribusiness, CABE is your stepping stone to success.

National Concept Creator of Agri Saviya Marketing Asswedduma and Project Chairman of Agri Saviya Marketing Asswedduma addressing the rally said: “Agriculture is a mirror image of a nation’s prosperity and self-sufficiency. . Farmers are the backbone of sustainable livelihoods, producing food for the growing population and stewards of our biodiversity. Therefore, the protection of the farmers’ brand is of national importance. We believe that a fortified agricultural sector has the potential to lead the nation to developed status as we all wish. With the know-how of sustainable agriculture offered by our ancestors and our fertile soil, this island nation aims to be a world leader contributing to the food needs of tomorrow.

“Transforming our farmers’ mindset on commodities into a 21st century value added mindset, cultivating the skills to compete in upstream international markets, is the need of the moment. CABE will fill this knowledge gap by providing the foundation for training agricultural professionals with a 21st century curriculum. Farmers and agricultural business owners will be developed as agripreneurs who will be equipped with knowledge, skills and competencies to seize global opportunities in the industry. Charaka Perera further acknowledged the approval of the government of Minister Dr. Seetha Armabepola to incorporate Agri Saviya as a key driver of the national agricultural reform system as part of the Presidential Task Force’s Green Economy.

Minister Dr. Seetha Arambepola addressing the assembly said: “I sincerely commend the collaborative efforts of many stakeholders who have boldly joined together with a vision by ushering in a transformation program called Agri Saviya. This unification of Agri Saviya is a perfect example of the national spirit animated by SLIM with the leadership of the president of Agri Saviya and the formidable forces that animate it. My ministry will be complete to help deploy Agri Saviya. This initiative is of extreme value as it sets a country priority and works for Sri Lanka’s success as a team, connecting government and private sectors. We hope to bring the support of the State to this commendable work and we invite the leaders of SLIM to join forces to develop female entrepreneurship.

SLIM President Thilanka Abeygunwardana, being the key collaborative partner in driving Agri Saviya’s CABE, in her speech to the assembly, said: “For more than 50 years we have been the premier marketing institute of Sri Lanka educating generations of marketers and striving to grow the economy. . In a time when no one knew or understood the COVID-19 pandemic, businesses faced uncertainty; At a time when the whole country was shutting down, SLIM, as the national marketing organization in Sri Lanka, launched the “Restart Sri Lanka” project to breathe new life into our country’s industries. This year, we have brought this project into its second phase.

“No matter what role you play in any industry, people’s lifestyles have changed, such as the way they work, their interactions with technology, their way of thinking and many other facets of everyday life. . We must evolve and adapt to face the new challenges presented to us. We must transform ourselves into a Sri Lanka ready for the future by using the knowledge economy and developing skills. We will continue to support and uplift the agricultural sector, empowering it to be part of a Sri Lanka that is fit for the future. ”

As the national marketing body in Sri Lanka, SLIM has aligned itself with the theme of “Sri Lanka Fit for the Future” and is working to revive industries across the country. With a focus on an industry considered to be the backbone of Sri Lanka, SLIM strives to facilitate a better future for the agricultural industry, farmers and therefore the country as a whole.

Agri Saviya unveiled its refined logo with the promise of helping the national green economy in which the second phase of a curriculum-based program will soon be launched. This second phase of Agri Saviya will feed the commercial and marketing knowledge of agricultural agents who are considered to be the main actors in strengthening local entrepreneurs by giving them wings to reach the peak of their success in crops based on agriculture.

SLIM, together with the National Agri Saviya Initiative, will create a knowledge-based initiative focused on streamlining their purpose, attitudes and direction to fuel economic growth. The idea behind this concept is to encourage the creation of innovative startups, inspire entrepreneurs to grow their businesses and help create new job opportunities in the country.

SLIM is the national marketing body in Sri Lanka and has been promoting excellence in marketing and raising the status of marketing since 1970. The Institute is a member of the Sri Lanka National Chamber of Commerce (NCCSL), Organization of Professional Associations of Sri Lanka. Sri Lanka. (OPA) and the Federation of Chambers of Commerce and Industry of Sri Lanka (FCCISL). SLIM has also received ISO 9001: 2015 certification in recognition of its superior quality management system and ISO 2990: 2010 for the Learning Service Provider (LSP), providing non-formal education and training services.


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