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How to tell if your website is converting or losing new business


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There is no doubt that mortgage and finance brokers are among the best in the business when it comes to exploiting word of mouth recommendations. But customers will continue to come to you online, no matter how much they trust the referral source.

Sam Aghdam, co-founder and technical manager at Social Broker.

Have you ever wondered how many people are referred to you without ever contacting you?

According to Sam Aghdam, co-founder of Social Broker, most potential customers will google you before they pick up the phone. “First, they’ll see your Google My Business panel, so it’s a good practice to collect Google reviews from all of your happy customers.”

“Ideally, the customer will next visit your website, because it’s one of the few places online that you have full control over. They are looking for a green light to contact you. They want confirmation that you are credible and that you are going to solve their problems.

“Websites with high conversion rates explain the customer’s WIIFM well and connect with them on a personal level. It’s about giving people an idea of ​​what it will be like to work with you.

Mr. Aghdam cautions against using generic mortgage broker sites, as they tend not to convert well. He adds, “Your website is basically your storefront, and people assume it reflects the service you will be providing.

A social broker website designed for a Sydney based mortgage broker.

“If your website doesn’t bring your value proposition to life – through copywriting, design and imagery – it’s just not doing your brand justice and it’s unlikely to connects with your prospects.

“Web design has come a long way over the past five years, and since your website visitors will be reviewing your business in just 50 milliseconds, it’s crucial that your site looks good. “

Along with having the right message and aesthetics, Mr. Aghdam suggests looking at your website and making sure it:

  • Is the mobile responsive
  • Includes compelling calls to action
  • Integrates with your calendar
  • Has customer-centric lead capture forms
  • Charges in 5 seconds
  • Is added to the Google Search Console
  • Connects to Google Analytics

If your website doesn’t match the professional, customer-centric experience you provide to your customers, it might be time for a review. Learn more about Social Broker’s industry-leading website services for mortgage and financial brokers.

How to tell if your website is converting or losing new business

mortgage company

Last updated: September 14, 2020

Posted: September 14, 2020