Pinterest is becoming an increasingly attractive option for businesses when engaging with customers online. Especially if you have visually powerful products or services, Pinterest can be a great tool. But if you don’t know where to start with Pinterest, the process can seem daunting.

If you are a little overwhelmed, fear not! Signing up for a Pinterest business account and setting up your first board is easier than you might think. Here’s a simple beginner’s guide to Pinterest.

Sign up for a Pinterest business account

To create a Pinterest business account, you must first visit the Pinterest business page and enter some basic information. The site will ask for your email address, password, company name, business type, and website. If you already have a personal Pinterest account that you want to use as your business account, you can also choose to convert it from this same page.

Add your details

Under your basic settings, you can edit your profile, including your company name, image, URL, description, and location. It’s a good idea to add keywords to your business name and description so that people who search Pinterest or Google can easily find and follow you.

Confirm your website

In that same section, there is also a button that says “Confirm website”. This allows you to track what content people pin to your site. So all you need to do is enter your website in this field and click confirm. This will give you a code which you can enter on your own website. Once you’ve done that, click the “Finish” button on Pinterest and your business website should be confirmed. This gives you access to analytics on content shared on Pinterest from your website.

Connect other social networks

The site also gives you the option to connect your other social media accounts to your Pinterest business account. You can connect your Facebook, Twitter, Google+ and your email. By doing this, you can have the option of posting content from Pinterest directly to your other pages, which allows for easy cross-promotion. But you can also use these different accounts to log into Pinterest if that makes it easier for you.

Find other users to follow

It is not mandatory to follow other users on Pinterest. But it gives you networking opportunities. And it also makes it easier for you to repin content directly from your Pinterest homepage if you follow other users in your domain. So you can search other social media platforms you’re linked to for connections that might also be on Pinterest, or just search for other people in your field on Pinterest and then follow them or their specific boards.

Get the browser button

You can also choose to get the “pin it” button for your browser. This allows you to pin any content from any website you visit, even if it doesn’t provide share buttons for sites like Pinterest. The “pin it” function appears as a small button on your browser’s toolbar. But it’s not necessary to use Pinterest, so you can choose to ignore it if you want.

Create a board

On Pinterest, boards are the areas where you can save and share the content you “pin”. You can have one board or several. Most users set up multiple tables that specify different interests or topics. So if you are a fashion retailer, you can create one board for general fashion images, one for your own products, one for inspiration, and more for whatever appeals to you. To set up your first, go to your profile and you’ll see a link to create a board. From there, you’ll need to choose a name for your board. And you can also add a description and put your table in a category. Choosing a relevant category and adding a description with a few relevant keywords, as well as a title with relevant keywords, can really help your board to be found by other interested users.

Start pinning

Once you’ve created your first board, it’s time to add pins to it. There are several ways to add Pins on Pinterest. First, if you added the browser button, you can go to any website and click that button to view a selection of pinnable photos from that site. From there, you can select the photo you want to pin, add a description, and then pin it to your board. Some websites also offer share buttons that you can use to pin pictures to your board, but these don’t require you to download anything to your browser. And finally, you can actually upload photos or enter URLs right on the Pinterest website. And as an added bonus, if you follow others on Pinterest, you can actually repin content that shows up on their boards just by clicking the “Pin” button that appears when you hover over an image.

Set up Buyable Pins

Pinest now offers the possibility for online retailers on certain platforms to set up purchasable pins. Buyable Pins allow people browsing Pinterest to purchase the products they see without having to leave and visit a separate website. Currently, you can set up Buyable Pins if you’re using Shopify, Magento, IBM Commerce, Demandware, or BigCommerce. Pinterest also recently added purchasable Pins to the web version of its site. Each platform has a different registration process, so visit your ecommerce dashboard or contact your customer service representative to register. And if you’re not on one of those platforms but want to use Buyable Pins, you can sign up for the waitlist to be notified when the feature becomes more widely available.

Pinterest photo via Shutterstock


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