Laura Gerrits-Gedvile, CEO of The Holistic Enterprise
Image Credit: Provided

A new approach to business transformation and growth is first introduced in the Middle East as The Holistic Enterprise launches its unique management framework to help businesses transition from ‘Covid to Co-Win’.

Aiming to help businesses in the region bounce back from the turmoil of 2020, the Holistic Business Excellence Framework is based on an established end-to-end management process that has been successfully implemented in companies across Europe. Nord since 2012. Delivered by The Holistic Enterprise, a team of business transformation experts, it is aimed specifically at CEOs who want to redesign their organization to operate more efficiently with the same resources, while building resilience to cope. to future threats.

Laura Gerrits-Gedvile, CEO of The Holistic Enterprise said: “The effects of the pandemic are still being felt as many companies remain in survival or ‘wait and see’ mode when they could in fact take positive steps to recover faster and build their defenses against future challenges.

Speaking about the benefits of the system, Laura said, “Every business owner dreams of self-regulating teams, allowing them to devote their time to strategic planning, but in reality, they are often distracted by fighting fires on a daily basis. due to a lack of cohesion between the departments. Our holistic approach is a game-changer for CEOs, actively breaking down barriers between siled departments, eliminating traditional KPI-driven practices, and focusing on the end-to-end system of delivering promises to clients through a process. visualized and collaborative. “

Explaining the Covid to Co-Win approach, Laura revealed, “We are helping companies implement what we call holistic visual business discipline. This means mapping the end-to-end business process, understanding it from the customer’s perspective, streamlining information flow and decision-making, and translating all of this into a visual representation that can be viewed by team members. online or on a physical board. “

She continued, “Visualizing the process triggers critical thinking and creativity, which can instantly lead to improvements in business practices. We then build a daily management routine involving standing meetings that focus on this visual representation, specifically organizational structure and the interconnection of functions. This helps break down silos and refocus priorities to put the customer first, creating a more efficient, quality-driven process that builds the long-term resilience of the business.

The Holistic Enterprise is already working with organizations in the region, including the CEO Clubs Network UAE. Sarah Dong, Executive Director of the Network, said, “The Holistic Business Excellence Framework has helped us organize the team and set goals more effectively. The visual aspect ensures that we are all focused and knowledgeable about the whole process and seeing the results gives us the energy to accomplish our mission. As a result, we improved our business excellence and increased sales, entering into a new contract with others in the works after just two months. “

The Holistic Business Excellence Framework is suitable for all organizations of all sizes and industries and can be fully delivered through an online interface.


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