In a world where a strong online presence is vital for businesses, it’s important to stay ahead of the social media game. India is ranked second for having the most audiences on Instagram. Indians hold about 120 million accounts. According to a study, Instagram users spend an average of 53 minutes per day on the app. So, one can imagine the huge impact when a brand advertises on Instagram.
There are nearly two million business accounts on Instagram, and 90% of average users follow at least one business social network. The study also highlighted that Instagram users are not tired of the brand’s presence. The Instagram’s potential has grown significantly over the years and will only get stronger. However, Instagram is also known for its constant updates and constantly evolving algorithm. Here we have some of the new ways to build community on Instagram.
Coils
Coils are Instagram’s most beloved feature right now. The new Instagram algorithm offers better reach through the reels than longer videos like IGTV or 1 minute videos. These videos are best suited for brands who want to post simple content on light topics. The duration of each reel is 30 seconds, so they have become a great advertising technique for brands to attract people to their profile. If your brand’s account is new to Instagram, it is recommended that you use this feature.
Knowledge
Insights are analytics provided free of charge by Instagram. They are very useful in seeing if your content is performing well. Just click on the information option on your homepage and select from various options that help you analyze your content preview and your page performance. You can see how many accounts you’ve reached, how your audience has engaged with you, and check your follower growth. If you dig deeper into the information, you get information like what time of day your audience is most active, demographics like age, gender, and location.
This information can be verified for all types of content except the most recent feature: reels. You can click on the ‘show info’ options on your photo / video and check the number of likes, comments, shares and saves. Apart from that, you can also find out how many accounts it reached, how many profile visits it got, and how many reached accounts are following your brand. This useful information can help your brand analyze their online presence and develop a plan for growth.
Interactive tools
Instagram has many attractive features for your audience to engage with you. The first way they can interact is through personal messages or direct messages. Audiences can also respond to your stories which you can display on your page for 24 hours. Other interesting and fun ways are to use features like polls, quizzes, private messages, and questions about your story. All of these features have proven to be useful for engagement, as Instagram’s algorithm takes audience engagement into account as well. You can check this brand and its Instagram nickname or your reference. These features are great for brand awareness and help understand your audience better at no cost. Users trust business accounts that answer and listen to their queries. With these features, you can understand the needs of your audience.
Paid promotions
Instagram offers paid promotions. Since Instagram’s algorithm is constantly evolving, investing in paid promotions can help your brand spread across various accounts in your target group. Instagram also gives information about the top performing upload and recommends that you promote that particular content. Paid promotions also offer information and it is guaranteed to bring you more subscribers.
In a nutshell, Instagram is constantly improving itself to respond to its audience. It’s important to be up to date with the latest features and updates to make your brand a valuable page. Even though many brands have great ideas for content, they ignore the changes made by the platform. It pays to read and be up to date on all the new updates. Experiment with the new features and find out what helps your brand the most. Be consistent, and over time you will surely gain traction to be able to build a community.
